Developers Don't Trust Logos. They Trust People.
Developer relations has a built-in tension: you represent a company, but developers trust people. These are the practices that make authenticity and credibility hold up.
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Notes from the work.
Practical AI and cloud engineering, candid developer-relations lessons, and what it takes to build communities that last.
You Can't Be Everywhere. They Already Are.
After nine years of building the Global AI Community, from a single meetup in the Netherlands to more than 190 chapters and 210,000 members across 70+ countries, here is what I keep landing on: you don't scale by being everywhere developers are, you scale by bringing them in and turning audience into owners.
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